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Category Archives: being better

Would this ad work for you?

There is something more difficult than creating that first draft of a work of fiction, at least for me. It’s called writing an ad. Yet I am as determined to market my new novels as I was to create them. I just have no feel for it.

So, I did what any of you would advise. I talked to experts. (Or at least to people who were successful at marketing their own books and willing to talk to me.) They had a lot of great advice, particularly about what to bother with and what to ignore. I consolidated their opinions into this:

Go with Kindle Select no matter how much you don’t want to, and put your time and money into advertising on Amazon and Facebook.

This was simple enough. I could do it.

They advised I buy and read the books they’d turned to. I bought them all. Two were on writing advertising copy, one was on how to use Facebook to sell books, and the other on using Amazon. I’ve read them, pretty much cover to cover now. With notes. And highlighters. I’m very thorough.

I started with Amazon Lock Screen Ads. My first ad is at the top of this post. It got 5,418 impressions which seemed like a lot to me but my books tell me it is woefully inadequate. 16 wonderful people clicked on it, none of them bought it, and I spent $2.26. I was fine with this as learning exercise.

I tried again. This time I tried to be more witty. Maybe I was. I only got 5026 impressions, but 63 people clicked on this one. Four times as many clicks cost me $11.47 and no one bought it. This was a slightly more expensive lesson on the learning curve.

My third attempt was wildly successful. Perhaps it’s because I didn’t target every genre and category I could possibly fit into. I only targeted women’s fiction and I wrote the ad for the audience. I got 98,215 impressions, and 439 clicks. Cool, huh?

Unfortunately, I want sales, not attention. All those clicks cost me $63.30 and as far as Amazon can tell, I made one sale from this. Yup, I spent sixty some dollars to make two. Not good.

I did get a bunch of page reads through Kindle Select all of the sudden, so maybe I picked up an extra ten or twenty dollars there. I’m not going to last long spending sixty to make twenty, though.

I decided the careful targeting of one group at a time could be the secret sauce I was seeking, so I created a bunch of ads designed to appeal to every subgroup I could think of. None did very well, but my absolute worst was this ad designed to appeal to readers of Literature & Fiction: Action & Adventure and Mystery, and to Thriller & Suspense: Kidnapping and Paranormal. (It’s not so far fetched. The book is about two telepaths rescuing a kidnapped sister.)

It got five impressions. Period. No clicks at all. The good news is it didn’t cost me anything.

My creative campaign didn’t even show a version for Kindle Fire. I can’t tell if it is because it did so poorly, or it did so poorly because it was never shown on Kindle Fire. (If anyone knows how this works, please tell me!)

Back I went to more generic ads. My next most successful one was an exact repeat of an earlier ad, targeting pretty much the same groups. But it managed 16,829 impressions and 43 clicks. Why?

It also never showed an ad version for Kindle Fire. Why not?

The most exciting part was that I managed to sell another whole book and this time I only spent $19.08 to do it. Wahoo. With the Kindle page reads, I could be approaching breaking even.

Of course, breaking even is not the point. I am determined to keep at this, figure out what works and why and find a way to actually make money.

For more about my Amazon advertising adventures see “How about this ad?

 

 

 
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Posted by on June 5, 2019 in being better, writing

 

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Fresh Off the Starship

As soon as I read the blurb, I knew I had to read Fresh Off the Starship. I grew up in Kansas, love science fiction, and can’t find enough things these days to make me laugh.

So let me welcome Ann Crawford, and her fun book “Fresh off the Starship,” to this blog.

From the Auhor: Love to laugh? You’ll enjoy this feel-good tale.
A starbeing skyrockets to Earth from the other side of forever with a specific assignment: to help steer humanity away from the collision course it’s on. But we all know how travel can get drastically diverted–instead of landing in Washington, D.C., where she could assist on a grand geopolitical scale, she ends up in…Kansas!
Wrong place, right time? Join our shero on this whimsical journey as she pursues her purpose as well as discovers the beauty of life and love on Earth.

Ann Crawford says:
I’m a fun-loving, world-traveling, high-flying, deep-diving, and living-to-the-max author of eight books. When I’m not flying planes, scuba diving, climbing every mountain (on the back of my husband’s motorcycle) or riding the world’s fastest roller coasters, you can find me in my writing nest with a view of Colorado’s Rocky Mountains out the window. I’ve lived all over–from both oceans white with foam, to the prairie, and now to the mountain. Yes, a little backwards, but what the hey.
My bestselling and award-winning novels go as high and deep as I do—they’re profound yet funny; playful although poignant; heart-opening and heart-lifting; thought-provoking and inspiring; and edgy while universal. I’m also a screenwriter and award-winning filmmaker and humanitarian.

You can find information about Ann and her books on her Amazon Author Page, and on Facebook , Twitter, Instagram, Pinterest, LinkedIn and Goodreads.

Giveaway: Ann Crawford will be awarding a $25 Amazon or Barnes and Noble GC to a randomly drawn winner via rafflecopter during the tour. Learn more, and register to win!

My full review: 

I couldn’t put it down. I intended to read this book over a few days, but laid it aside reluctantly on day one (company was coming) and zipped thru the rest on day two. I applaud (and thank) the author for creating a world that held me spellbound and happy for many hours.

What I liked best:

  1. Yes, it made me laugh. In some ways it reminded me of a modern (and more enlightened) Stranger in a Strange Land. Who can’t chuckle at an alien being wondering what a vibrator is?
  2. Nothing will make one more grateful for ordinary life than an outsider’s perspective. I dare anyone to read this book and not really enjoy the next shower they take!
  3. The book is told from the perspective of an alien being (she prefers to be called a star being). It’s not a trivial thing to pull this off. Kudos to the author for making her star being a sympathetic narrator.
  4. I liked her overall view of the world. It’s kind, gentle and positive. There is plenty of dark stuff out there to read and I found this novel to be a nice change of pace.
  5. It held my interest. The writing was fine, the pacing was good and I had so many questions. That’s high praise.

What I liked least:

Allow me a short insert here. It continues to amaze me how the reading of a novel is a dance between the author and the reader. Some people simply dance better together than others. As an author, I accept not everyone will enjoy my books. As a reader, I understand my complaints about a novel say as much about me as they do about the writer. Please consider this when reading what is below, and do keep in mind I enjoyed this book.

  1. Accents: I’ve never been too fond of spelling words the way people talk, and I quickly tired of the fer (for for) and t’al (for towel) and so on. I suppose my growing up in Kansas didn’t help 🙂 but honestly I don’t care for drawing attention to accents. On the whole I prefer to let people be people when they talk, and not risk making them into “others.”
  2. New age: This one is tough. I outright believe in or am open to most new age concepts. Yet whenever I find a more enlightened being in fiction explaining to a poor human how the things that make them cry into their pillow or toss and turn all night are really their own choices, designed to help them grow, it sounds glib and insensitive. (Even if it could be true.) I credit this author with making an effort to have her star being appreciate human struggles and empathize with pain, but this dynamic has yet to work for me.
  3. Romance:  Ah, it makes the world go round. I find it delightful in real life and lovely as a side plot, but I’m always disappointed when the climax and ending center around getting lovers together. That particular ending makes it a romance novel, in my opinion, and I don’t particularly like romance novels. There were so many things I wanted the climax to be about: outer space or politics or star beings or saving the world …. Ah well, that’s me.

In spite of my complaints, I’d recommend this book to anyone, actually. I suspect its ideal demographic skews towards females, and those open-minded about new age beliefs (and open minded in general.) None-the-less, it’s a quick and fun read and I think most humans would find something to enjoy in this alien-out-of-water tale.

I don’t think there is near enough bandwidth in a 5 star rating, so I go for decimal points and round off when I re-post on Amazon, Goodreads and Library Thing. I give this book a solid 4.1

I did received a free pdf copy of this book from Goddess Fish, the value of which would never be enough to entice me to write a better review for anyone. 🙂

A Guest Post from Anne Crawford

This first paragraph is primarily directed to Sherrie, but readers, too: I was reading your blog and was fascinated to find all the information on telepathy and peace. I love it! I’ve spent a great deal of my life working for peace and following spiritual pursuits. I was also fascinated by the information about 3 in 4 Americans believing in the paranormal, especially ESP. Most fascinating of all, my book takes place in Western Kansas, where you grew up! I “accidentally” found you on Twitter the other day, before I knew you’d be hosting a stop on my blog tour. What a small world.

Fresh off the Starship is definitely about the paranormal, a walk-in from the far side of the universe. It explores social issues, deep wisdom, diverse spirituality, and…it’s funny!

The book came to me so quickly – over two nights as I was driving back and forth across Kansas to and from a conference farther east. I wrote and published it in 5 months! It just came….downloaded….whatever you want to call it…and I took dictation. I often speak into the Notes feature on my iPhone, and this time I must’ve spoken half the book into my phone.

I’ve wanted to write about something that takes places in Western Kansas ever since my husband – a former Kansas farmboy – took me there; I met his wonderfully charming relatives and fell in love with the land. I’m from the East Coast and lived on the West Coast for most of my adult life. When I tell people I lived in Kansas, their eyes glaze over…like I’m sure mine did at one point. I wanted to show these Kansas folks’ depth, sincerity, and wisdom – they’re definitely not the bunch of “hicks” so many may think.

I heard a line from the movie Starman many years ago – something along the lines of “You humans are at your best when you’re at (facing) your worst.” I’ve wanted to create my own starbeing for decades and have to look through her eyes to see how beautiful we humans can be and how amazing life on Earth is. It was really fun to have to imagine taking a sip of water for the first time as well as the many other fun things humans engage in.

I received a call from someone who professes to go aboard the Starship Bethlehem, comes from another world, and works with alien abductees. She said, “You nailed it!” regarding the walk-in experience. Well, that’s good, as I really have no idea what walk-ins experience.

I’ve never seen an alien or a walk-in, are far as I know…but I hear they’re all around us all the time. I have, however, seen spaceships. I was walking into work one day and happened to look up at the sky. Three “ships” were darting about. They were far too fast and fluid to be planes and way too big to be birds. Plus they glinted in the sun and were round.

I glanced around me to see if anyone else was looking at them, and no one noticed me! Here was this 6’ woman standing in the middle of the sidewalk staring at the sky, and no one turned to see what I was looking at or bumped into me or even seemed aware that I was there. It was a wild moment. I pulled out my cell to try and video them. Nada. Nothing showed up. Oh, well. When I told my husband later, his comment was, “Your ships are coming in!” LOL.

I sure look up at the sky a lot more since then. This was in the middle of writing Fresh off the Starship, too. So maybe they helped. I certainly haven’t written and published any other books within 5 months.

Thanks Ann, for your post and for letting me read your refreshing book!

This review is part of a book review tour sponsored by Goddess Fish Promotions.

If you are interested in a review from me: I read speculative fiction of all sorts, have a fondness for metaphysical tales and particularly like stories with a strong female protagonist. I will consider novels of almost all types that relate to the general theme of world peace. I am not interested in reviewing non-fiction, romance novels, stories which promote any particular religion, children’s books, or horror of any type. Please do not ask me to review books about vampires or zombies. If you would like to be considered for a review please send all the usual information to Lola (dot) Zeitman (at) gmail (dot) com.

 
 

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5 things that always help

So I spent over an hour on the phone today to learn that because of a misunderstanding/delay in something regarding my health insurance, I am out thousands of dollars. The details don’t matter (and yes I am appealing.) The point is I was upset. Very upset, actually.

My plan after the phone call had been to get groceries and do the mile walk I’ve recently committed to. Thought about not bothering, but the adult in my head insisted I go.

Five minutes into the walk, I realize I forgot my water bottle. Shit ….. This day keeps getting worse. I can’t walk without my water bottle. Water makes everything better. In fact, there is probably no problem that cannot be improved by a drink of water.

This thought sends my mind spinning off onto all the lists I read on other peoples blogs. 10 ways to make your hair behave. 14 things you cannot live without.

So? What are other things that improve almost any bad situation. Well, a short walk. Like the one I’m taking. Preferably in a beautiful place, like the lake I happen to be walking around. Oh look. There are baby ducks over there. A walk around a lake with baby ducks? Yeah. That improves anything.

So does a deep breath. In on a count of 8. Hold. Out on a count a 8. A couple of more. I’m feeling better now. I smile. An oncoming jogger smiles back. Yes, a friendly smile helps anything. So does a hug.

I’m back at my car now and glad I came. Of the five things I thought of to make any situation better, I’ve just had three of them. Really, the lack of water is my own fault. And the hug, well, it would have been kind of weird given I didn’t see anyone I knew.

I drive home ready to handle the evening. My husband greets me at the door.

“You look like you could use a hug,” he says. This day just keeps getting better.

 

 

 
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Posted by on May 6, 2019 in being better

 

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Day 21. Time flies like an arrow and ….

fruit flies like a banana. Thank you Groucho Marx, because this day needed a little humor.

Today, day 21, has the longest single drive of this adventure, and in addition we re-enter Mountain Time and lose an hour. We’re already preparing for a long day through Utah and Southern Colorado when an old friend in Durango contacts me out of the blue.

Next thing I know we’re texting and we’ve changed our route to go through his town and have lunch because isn’t this amazing. Yes, it is great to see him, but throw in a little road construction and a couple of other longer stops than expected and we arrive well into the dark, 14 clock hours after we left.

Not a problem, except this Airbnb is along the unlit and poorly marked dirt roads west of Trinidad. Our host’s verbal directions are vague (and not entirely accurate) and once we make a wrong turn, my phone is so flummoxed it shows us heading across a pasture, which we clearly are not.

Frustrations are rising, so I call our host and describe our location. Yay for good phone service. She directs us back to a good starting place and then talks us, landmark by landmark, to the edge of her long driveway where she meets us with a flashlight to guide us in. Some Airbnb hosts go well beyond the expected. Yay for nice people.

We make a vow we’ve often made before, to allow more time tomorrow than we think we need. I decide this promise is worthy of being a rule of the road and more. I’ve been told the easiest way to reduce stress in one’s life is to leave early. Allow plenty of time and you don’t get hassled. I promise to take this lesson seriously once I get home.

The frazzled nature of the day has me craving soft music and pretty sounds as I get ready for bed. I think of the Mormon Tabernacle Choir, maybe because we’ve driven through so much of the area settled by the LDS. I’m not particularly religious, but an old spiritual is wafting through my head as I settle down for the night and I look to see if the Mormon Tabernacle Choir ever sang it.

Of course they did, and it’s beautiful. I realize I’ve felt like a wayfaring stranger a lot for the past three weeks, and after a long and difficult day, the song brings me peace as I fall asleep.

 

 
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Posted by on September 12, 2018 in being better, peace, travel

 

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Day 6. No Trucks. Just Corn.

Heading down the road this morning, and my sister wants me to turn my 5 /12 hour, 367 mile trip into a six hour trip. The mileage is about the same but I’d be keeping to the less driven State Highway 20 which, she swears, lacks the wall-to-wall trucks Interstate 80 is known for. You will have a better day, she insists.

Okay. What’s half an hour? I figure out early to turn my phone off, so I don’t have to listen to it trying to reroute me down to 80 every five minutes, and I head out into the corn fields. Literally, there are corn fields on every side of me as far as the eye can see.

Should I have gone the other route? Should I have planned for this route ahead of time and found a place to stay in Sioux City instead? Should I have filled gas before I left because it doesn’t look like there are a lot of gas stations out here in these corn fields? Should I this? Should I that?

I hush myself. Rule six needs to be no second guessing, I decide. The cornfields are lovely. The trucks are few. Iowa stretches on out to the sky. The day is mild, so I roll my windows down low and turn my music up high. The corn won’t mind the noise at all.

I open my play list of songs about being on the road, and sing along with the first one that happens to play. It fits right in, and I think even the corn likes it.

 
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Posted by on August 19, 2018 in being better, travel

 

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Day 5. Yes Aretha. Respect.

I’m five days into this road trip, and yesterday one of my personal heroes died. Aretha Franklin was lots of people’s hero, and today the media is filled with tributes to her and snippets of her music.

I’m also into day three of a visit with my only sister. We live nearly a thousand miles apart, both of us in small towns not easily reached, We try to see each other once a year. The first couple of days are always of flurry of missing each other and getting caught up and then by day three we rediscover the many ways we are different.

We’ve gotten better at smoothing over those inevitable rough edges, I think, and it all boils down to a single word. I respect the person she is, and vice versa. She respects my beliefs even when she doesn’t share them. I respect her right to have different tastes. She respects my right to have different priorities. She gets to be her, I get to be me. And we both treat each other with — let’s spell it now — R-E-S-P-E-C-T.

It does wonders for us and I swear it would do wonders for the rest of the world too, especially in those areas where it is sorely lacking. I’m going to make it my personal Rule of the Road #5.

Thank you, Aretha Franklin, for all the music you gave us, and for all the inspiration. Tomorrow, I’m heading southwest into Nebraska, seeking song #6, and my sixth rule of the road. Tonight, I’m just going to enjoy the music.

If you’d like to read a short blurb from each day of my journey, check out
Day 1. The Journey of 6000 miles
Day 2. Rules of the Road
Day 3. Just Don’t
Day 4. Bloom Here.
Day 5. Yes Aretha. Respect.
Day 6. No Trucks. Just Corn.
Day 7. Cry
Day 8. There’s No Place Like Home
Day 9. It’s Okay to Ask a Human for Help
Day 10. Always Bring an Onion
Day 11. Gimme Three Steps Towards Nevada
Day 12. I Want to Scream.
Day 13. Dusty Virgin
Day 14: Magical ride
Day 15. As Nice as I Want to Be
Day 16. What Rules? What Road?
Day 17. If you get interrupted by a parade …
Day 18. I, Human
Day 19. A Border Crossing
Day 20. Someone to Help Me Get Home
Day 21. Time flies like an arrow and ….
Day 22. Stop, or Else …
Day 23. What’s Your Reality?
Day 24. If it seems ridiculous …
Day 25. Backing Up
Day 26. To Stop a Hurricane
Day 27. Lights Along My Path
Day 28. Grateful

 

 
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Posted by on August 18, 2018 in being better, music for peace

 

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What’s the Point?

If you spend too much time analyzing why you do things, you end up doing nothing.

That’s my conclusion after forcing myself to spend a few weeks considering why, I mean really why, I spent the better part of seven years writing novels. The question is reasonable, but enough is enough. I’m cutting myself off at seven reasons.

Reason #7 is? It is my most audacious yet, that’s for sure. I want to change the world.

What exactly do you want to do with the world, you might ask? That is a reasonable question, too.

And here’s the thing. I do know. It’s sort of a problem, isn’t it, when you think you know how the world should be?

Yet, I’m certain. We need more more empathy. More kindness. More gratitude for what most of us do have, and more generosity with it. I want each of us to behave as though we are going to live every single other person’s life, and soon. I have this theory that if we behaved in such a way, we would be entirely capable of  turning this planet into a paradise.

If I’m going to reform something, shouldn’t I start with myself? Yes, of course I should, and I’m working on that. Be the change you want to see and all that. Some days it goes pretty well, other days not so much so. I am trying.

It doesn’t alter the fact that I’ve got this burning desire to tell the stories in my head, and soon as I get started telling them, this desire to make the world better while I’m at it kicks in. If I wrote for no other reason, I would write because it is my way of trying to improve things.

I’ve answered two questions for myself. Thanks to all this analysis, I know I need to keep writing. I understand that I need to write my way, for my reasons, but that I also need to give care and effort to reach more readers, because being read is integral to several of my key motivations.

Thanks to this understanding, and some excellent advice I have received recently, over the next few months I will be revamping the 46. Ascending collection one last time. Then, my books will get new, more market-friendly titles. I will pay a little of my own hard-earned treasure to buy them genre-appropriate covers more likely to catch the eye of new readers. I will do what modest amount of advertising I can, but only after I’ve researched the most effective ways to use my limited funds. It will be a final push to make the most of what I’ve created.

Then, I will move on and create something new. And yes, I’ll probably be hoping to make the world better with it, too.

(The above photos are of three of the six displays I made and hung on the wall of my writing room to motivate me and keep me going over the past seven years. They got the job done. I’ll be posting the other three on my other blogs soon.)

(Read more about why I write at The Number One Reason I Write Books,  My Eye-opening Second Reason for Writing , I write because it’s cheaper than therapy, Nothing cool about modest ambitions, I love to be loved and Remember My Name.)

 

 

 
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Posted by on June 7, 2018 in being better, empathy, writing

 

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