RSS

Tag Archives: marketing

Would this ad work for you?

There is something more difficult than creating that first draft of a work of fiction, at least for me. It’s called writing an ad. Yet I am as determined to market my new novels as I was to create them. I just have no feel for it.

So, I did what any of you would advise. I talked to experts. (Or at least to people who were successful at marketing their own books and willing to talk to me.) They had a lot of great advice, particularly about what to bother with and what to ignore. I consolidated their opinions into this:

Go with Kindle Select no matter how much you don’t want to, and put your time and money into advertising on Amazon and Facebook.

This was simple enough. I could do it.

They advised I buy and read the books they’d turned to. I bought them all. Two were on writing advertising copy, one was on how to use Facebook to sell books, and the other on using Amazon. I’ve read them, pretty much cover to cover now. With notes. And highlighters. I’m very thorough.

I started with Amazon Lock Screen Ads. My first ad is at the top of this post. It got 5,418 impressions which seemed like a lot to me but my books tell me it is woefully inadequate. 16 wonderful people clicked on it, none of them bought it, and I spent $2.26. I was fine with this as learning exercise.

I tried again. This time I tried to be more witty. Maybe I was. I only got 5026 impressions, but 63 people clicked on this one. Four times as many clicks cost me $11.47 and no one bought it. This was a slightly more expensive lesson on the learning curve.

My third attempt was wildly successful. Perhaps it’s because I didn’t target every genre and category I could possibly fit into. I only targeted women’s fiction and I wrote the ad for the audience. I got 98,215 impressions, and 439 clicks. Cool, huh?

Unfortunately, I want sales, not attention. All those clicks cost me $63.30 and as far as Amazon can tell, I made one sale from this. Yup, I spent sixty some dollars to make two. Not good.

I did get a bunch of page reads through Kindle Select all of the sudden, so maybe I picked up an extra ten or twenty dollars there. I’m not going to last long spending sixty to make twenty, though.

I decided the careful targeting of one group at a time could be the secret sauce I was seeking, so I created a bunch of ads designed to appeal to every subgroup I could think of. None did very well, but my absolute worst was this ad designed to appeal to readers of Literature & Fiction: Action & Adventure and Mystery, and to Thriller & Suspense: Kidnapping and Paranormal. (It’s not so far fetched. The book is about two telepaths rescuing a kidnapped sister.)

It got five impressions. Period. No clicks at all. The good news is it didn’t cost me anything.

My creative campaign didn’t even show a version for Kindle Fire. I can’t tell if it is because it did so poorly, or it did so poorly because it was never shown on Kindle Fire. (If anyone knows how this works, please tell me!)

Back I went to more generic ads. My next most successful one was an exact repeat of an earlier ad, targeting pretty much the same groups. But it managed 16,829 impressions and 43 clicks. Why?

It also never showed an ad version for Kindle Fire. Why not?

The most exciting part was that I managed to sell another whole book and this time I only spent $19.08 to do it. Wahoo. With the Kindle page reads, I could be approaching breaking even.

Of course, breaking even is not the point. I am determined to keep at this, figure out what works and why and find a way to actually make money.

For more about my Amazon advertising adventures see “How about this ad?

 

 

 
3 Comments

Posted by on June 5, 2019 in being better, writing

 

Tags: , , , , , , , , , , , , ,

Almost My New Cover

I love where Deranged Doctor Design is going with this cover. What do you think? I’m having such fun re-birthing my first novel. The newly named and highly edited new version will be out in late January and I can’t wait.

 
1 Comment

Posted by on November 12, 2018 in One of One, writing

 

Tags: , , , , , , , , ,

Not My New Cover

I’m having great fun renaming my books, and working with a pro to design genre appropriate covers. Here’s the first draft. Updates to come!

 
Comments Off on Not My New Cover

Posted by on November 11, 2018 in One of One, writing

 

Tags: , , , , , , , , ,

x0 will die

What prompts an author to kill her own book?

On December 1, 2018 my firstborn novel will die. I admit the prospect makes me sad. This book has been part of my life for a while.

I wrote the first draft in just six months in 2011. After several rewrites, professional editing, and more feedback and corrections, x0 became available on Kindle in 2012. The paperback version followed.

I’ve never totaled up the sales, because it’s not easy to separate a sale from a give-away. I guess I’ve been paid for about four hundred copies, and gifted at least as many more. I’d hope for more sales, of course, but every time a stranger liked my book and let me know, it delighted me. No regrets.

Times change. Sales of x0 have gone from small to nearly zero.

A few months ago, I attended a conference of science fiction writers, and signed up for a mentor. It may have been one of my more useful decisions. This guy pointed out that I could still have a marketable product in this particular story, but I needed a more genre-appropriate cover, a much better title, and an updated and aggressive marketing plan.

I can change the title of my book? Apparently I can. I do need a new ISBN number (no problem). I also need to acknowledge to the new reader what has been done (just in case he or she is one of the 800 humans who already read this story.)

And …. I need to kill x0. That is, I must take it off the market completely.  No electronic versions for sale, although those who have it obviously always will. No new paperbacks printed and sold, although nothing can prevent current owners from reselling their copies on Amazon and elsewhere.

Over the years, I’ve eliminated all the hyperlinks in the book, and the text that went with them. I’ve made corrections and done minor clean-up. Why not. But I’ve refrained from doing anything major.

Because this will be a new book, I have the chance to do some serious editing. So I have. The original x0 came in at just under 119,000 words. The leaner new version is under 96,000. I’ve broken the chapters into smaller chunks. I’ve given more attention to point of view. I’ve taken the techniques I’ve learned over the past six years, at conferences, from other writers, and simply from practicing my craft for hours every week, and I’ve done my best to fold those learnings into telling my story better.

I’m pleased with the result.

So while x0 will soon cease to exist, it will give birth to a new and better novel. I’ll be blogging all about it soon.

 

 

 
2 Comments

Posted by on October 14, 2018 in One of One, writing

 

Tags: , , , , , , , , , , , , , ,

What’s the Point?

If you spend too much time analyzing why you do things, you end up doing nothing.

That’s my conclusion after forcing myself to spend a few weeks considering why, I mean really why, I spent the better part of seven years writing novels. The question is reasonable, but enough is enough. I’m cutting myself off at seven reasons.

Reason #7 is? It is my most audacious yet, that’s for sure. I want to change the world.

What exactly do you want to do with the world, you might ask? That is a reasonable question, too.

And here’s the thing. I do know. It’s sort of a problem, isn’t it, when you think you know how the world should be?

Yet, I’m certain. We need more more empathy. More kindness. More gratitude for what most of us do have, and more generosity with it. I want each of us to behave as though we are going to live every single other person’s life, and soon. I have this theory that if we behaved in such a way, we would be entirely capable of  turning this planet into a paradise.

If I’m going to reform something, shouldn’t I start with myself? Yes, of course I should, and I’m working on that. Be the change you want to see and all that. Some days it goes pretty well, other days not so much so. I am trying.

It doesn’t alter the fact that I’ve got this burning desire to tell the stories in my head, and soon as I get started telling them, this desire to make the world better while I’m at it kicks in. If I wrote for no other reason, I would write because it is my way of trying to improve things.

I’ve answered two questions for myself. Thanks to all this analysis, I know I need to keep writing. I understand that I need to write my way, for my reasons, but that I also need to give care and effort to reach more readers, because being read is integral to several of my key motivations.

Thanks to this understanding, and some excellent advice I have received recently, over the next few months I will be revamping the 46. Ascending collection one last time. Then, my books will get new, more market-friendly titles. I will pay a little of my own hard-earned treasure to buy them genre-appropriate covers more likely to catch the eye of new readers. I will do what modest amount of advertising I can, but only after I’ve researched the most effective ways to use my limited funds. It will be a final push to make the most of what I’ve created.

Then, I will move on and create something new. And yes, I’ll probably be hoping to make the world better with it, too.

(The above photos are of three of the six displays I made and hung on the wall of my writing room to motivate me and keep me going over the past seven years. They got the job done. I’ll be posting the other three on my other blogs soon.)

(Read more about why I write at The Number One Reason I Write Books,  My Eye-opening Second Reason for Writing , I write because it’s cheaper than therapy, Nothing cool about modest ambitions, I love to be loved and Remember My Name.)

 

 

 
4 Comments

Posted by on June 7, 2018 in being better, empathy, writing

 

Tags: , , , , , , , , , , , ,

Wearing many hats well

Many hats2We all balance a lot of identities as we make our way through an ordinary day.  I’ve managed girl, nerd, daughter, cook, wife, manager, mother, PTA  president (seriously) and irritable neighbor all in the course of single afternoon. Adding an extra persona like “writer” into my normal mix has challenged me, even more so because it seems to require several distinct pieces of head gear.

There is the wild creative hat that yields stories at traffic lights and helps me type with a manic fury when the ideas just won’t stop coming long after I should have gone to bed. I love that hat, and I wear it whenever I can.

Then there is the careful, tidy little headpiece that I wear when I proofread, edit, rewrite, add links, check everything and check it twice again. What? The font for the chapter five title is twelve not fourteen point? How did this happen? It is a nit picky little hat, but I have to admit that there is a lot of satisfaction to getting something perfect. At least I think it is perfect until the next time I proofread it.

It’s the third writer’s hat that just doesn’t seem to fit me very well. It feels to me like a loud gaudy thing and I hate to put it on. It is the hat of sales. Writers of all sorts, whether they produce self-published works, short stories, or trade novels found in the front racks of brick bookstores, all have to get out there and sell their wares. Fiction is a product. If you want to be read, and I do, then you need to convince people to read your work.

Now that d4 is off to my real editor and I have promised my family and myself that I will pause and breathe before starting the next book, I decided to play with this awkward hat for awhile. I returned to scouring writer’s forums for ideas to increase purchases and I finally let myself take a long hard look at my sales statistics. Yes, this area could use a little more work..

x0_sw final

Click to get x0 for free at Kobo

Turns out I sell books in places I have never heard of. Thanks to my opting in for everything at Smashwords, the ebook distributor I use, I can be found at a cool new online store called Inktera. You can also find me at Scribd, this great new service where for only $8.99/month you can read all the ebooks you want. I have got to get out more.

Even better, I made a list of thirteen new ideas to try to increase the visibility of my books. The first was to do an interview at Smashwords. Please check it out, I think it turned out pretty well. The second was to make my first novel free for awhile, ideally to generate sales of my other books. I decided to give this a try, and you can now grab x0 FOR FREE at Smashwords, or at another surprising site called Kobo.

How is this free thing working out for me? Well, when I posted on my Facebook page that x0 would be free for a short time, 915 people liked it. 915! That is probably a record for me for number of people ever liking anything I have ever done. However, how many have downloaded it? Zero. That’s right. Not one, so far.

As I look at this post, I think I see the problem.  If I was better at wearing that sales hat, this post would have started off with FREE BOOK in big bold letters at the top. Instead I started it out by writing what I thought was more interesting. Oh well, I’ve still got eleven more ideas to go. I’ll try to do better with the next one.

 

 

 
2 Comments

Posted by on August 25, 2014 in One of One, writing

 

Tags: , , , , ,

Like Me?

We refer to it euphemistically as “social networking”, but let’s be more blunt. Facebook has changed the world. Granted it has moved from a universe inhabited by youth to the home of everyone’s great aunt, a storage facility for family photos and a world where pets have their own pages. That doesn’t change the fact that liking and friending are now key concepts for getting along in contemporary society.

It’s also part of modern marketing, and apparently I am well behind the times for not having realized this. Silly me, I was all caught up in the family photo thing.Well I’m proud to say I have now entered the year 2005 and made a Facebook page for my collection of books.You can find it here or by searching for Number 46. Ascending on Facebook.

FB
As I understand it, the object of the game here is to get more and more people to like my page, and as they do they comment on or share things I post and it gets increasingly easier to get even more people (you know, actual strangers) to like me too. It sounds a little like playing Risk or Monopoly. If I get enough momentum going, I take over the world. And maybe after awhile one of these likers even buys a book.
Why wouldn’t you like somebody’s Facebook page? The biggest reason is that you rightly fear getting a deluge of stupid posts from them that clutter up your news feed. It has happened too often to me, and after a few days of junk I most emphatically do NOT like the product, person or page. So obviously this marketing approach requires ongoing thought and courtesy on the part of the poster, or a “now I actually hate you” button provided for the general masses.
In spite of these difficulties, I’d like you to like me. Fear not for your news feed. I am a delicate poster, aware of your sensibilities. I promise to be barely a flutter in your daily Facebook life, and if possible an enjoyable one at that.
So please. Like me. I’ll like you back. 🙂
 
Comments Off on Like Me?

Posted by on October 15, 2013 in One of One elsewhere

 

Tags: , , , , ,

 
%d bloggers like this: